Bridging human psychology, high-stakes fintech UX, and modern creative technology in Dubai.
With 8+ years of UX leadership across Dubai and the MENA region, I've architected enterprise platforms that solve intricate business bottlenecks — including reducing customer service times by 66% and call center load by 30% for Mashreq Bank. Great design isn't just about pixel precision; it's about measurable bottom-line growth. ⚫
Interfaces that perform seamlessly under enterprise demands. From launching Carrefour's first MENA e-commerce platform to boosting mobile booking adoption by 35% for Fetchr, I blend deep research methodologies with frontend code literacy (React, Three.js, Astro, GSAP). When designers understand engineering constraints, products ship faster and convert higher.
Obsessive craft from token architectures to micro-interactions. Whether engineering custom WebGL shaders, refining multi-step financial onboarding, or conducting bilingual Arabic/English usability tests in UAE, every micro-detail is built to inspire trust, delight users, and dominate search.



