Available for select Q3/Q4 sprints

Lead Product & UX Design
Crafted in Dubai. Proven at Scale.

Rating: 5
Author: Leah Anidi-Ryz

Designing high-stakes digital products that turn complex systems into effortless experiences.
Backed by 8+ years leading UX for Fortune 500 banks (Mashreq), government platforms (TAMM), and hyper-growth MENA startups — cutting service times by 66%, lifting digital conversions by 35%, and engineering interactive experiences that stand out globally.

Mobile App & Conversational UX

Luxury Fintech & Web Experience

Private Banking Luxury Credit Card Launch

Mobile App & UX Strategy

User Research & Segmentation

Latest Projects

★★★★★

99+ Shipped Products across UAE & Global

Book a Call

Skip the back-and-forth. Pick a time that works for you and let's map out your next move together.

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"Moiz, a very talented interaction designer, is a pleasure to work with. He is quick, thorough and adaptive to client requirements. He has a deep understanding of technologies and this is a precious quality that would benefit any project."

Leah Anidi-Ryz

Head of UX Research at Entain

Services That
Supercharge Your
Business

My tech stack

Figma

Framer

Webflow

React

Next.js

Notion

Cursor

Vercel

Tailwind

Anthropic

Gemini

Product Strategy & 0-to-1 Roadmaps

Enterprise & Fintech UX Design

High-Converting Mobile & Web Apps

Interactive 3D & Creative Engineering

Design Impact Audits & CRO Optimization

Scalable Design Systems & Tokens

Bilingual Arabic & English UX Strategy

Designing Experiences
That Solve Real Problems

Moiz Ahmed

Full-stack Designer

My work history

MarketinGear - Digital Solutions

Strategic UX & Product Advisor

2022–2024

Mashreq Bank

Lead UX Designer (Fintech & AI)

2019–2022

Majid Al Futtaim

Senior UX Designer (Carrefour MENA)

2017–2019

Fetchr Logistics

Lead Interaction & Mobile Designer

2016–2017

Bridging human psychology, high-stakes fintech UX, and modern creative technology in Dubai.

With 8+ years of UX leadership across Dubai and the MENA region, I've architected enterprise platforms that solve intricate business bottlenecks — including reducing customer service times by 66% and call center load by 30% for Mashreq Bank. Great design isn't just about pixel precision; it's about measurable bottom-line growth. ⚫

Interfaces that perform seamlessly under enterprise demands. From launching Carrefour's first MENA e-commerce platform to boosting mobile booking adoption by 35% for Fetchr, I blend deep research methodologies with frontend code literacy (React, Three.js, Astro, GSAP). When designers understand engineering constraints, products ship faster and convert higher.

Obsessive craft from token architectures to micro-interactions. Whether engineering custom WebGL shaders, refining multi-step financial onboarding, or conducting bilingual Arabic/English usability tests in UAE, every micro-detail is built to inspire trust, delight users, and dominate search.

Profit driven design.
Zero drama.

Straight forward deal, measurable upside: nothing buried in fine print.

Commit

Reserve your sprint, align goals, and lock the calendar.

Collaborate

Deep-dive user journeys, wireframe solutions, and review daily.

Collect

In 5 to 10 days, hold an interactive, production-ready prototype and execution roadmap.

Total flexibility, zero lock-in.

Your personal design engine. Always running

Accepting 2 new partners this cycle.

Product Strategy Sprint

A focused 5-day facilitation sprint that aligns stakeholders, uncovers critical friction points, and maps your product roadmap.

Concept to Reality

Enter with an ambitious product concept, exit with validated, user-ready designs.

Validate usability and de-risk development before writing a single line of code.

Ideas to Design /w

Live strategy kickoff & scope alignment

Bilingual (EN/AR) journey mapping & wireframes

Full WCAG-compliant design system & tokens

High-fidelity clickable Figma prototype

Daily async video walkthroughs & feedback

Developer handoff specs & token export

📅 Book a Strategy Call

Design Impact Audit & CRO Teardown

A forensic analysis of your current product experience, identifying conversion drop-offs, accessibility flaws, and high-impact quick wins.

Heuristic friction analysis

Conversion funnel teardown

Prioritized action matrix

Video debrief & benchmark score

📋 Request an Audit

Your questions
answered.

Why hire Moiz Ahmed as your Lead UX & Product Designer in the UAE?

Moiz Ahmed brings over 8 years of verified UX leadership in Dubai, having designed flagship digital products for Mashreq Bank, MAF Carrefour, and TAMM Abu Dhabi Government. Unlike traditional agencies that delegate work to juniors, Moiz works directly with founders, product leaders, and engineering teams to deliver research-backed, high-converting digital products with zero fluff.

How do you handle complex enterprise, banking, and fintech UX?

Enterprise fintech requires balancing rigorous regulatory compliance with effortless user simplicity. My process includes in-depth user journey mapping, WCAG 2.1 accessibility compliance, bank-grade design systems, and iterative interactive prototyping that reduced call center load by 30% for Mashreq Bank.

Do you design bilingual interfaces for Arabic and English (RTL/LTR) audiences?

Yes. Operating in Dubai and the wider GCC region requires native understanding of Arabic Right-to-Left (RTL) typography, cultural visual hierarchy, and localized user mental models, ensuring seamless parity between English and Arabic experiences.

What is your typical project timeline and sprint process?

Most strategy sprints and concept-to-prototype projects deliver in 1 to 2 weeks. Comprehensive product design cycles (discovery, user research, wireframing, high-fidelity prototypes, and design tokens) typically run in structured 2- to 4-week milestones.

How do you integrate modern AI workflows and interactive 3D WebGL?

I combine traditional UX research with cutting-edge creative technologies — using Three.js, React Three Fiber, and custom GLSL shaders to craft memorable interactive experiences, while designing natural conversational AI patterns and LLM-integrated interfaces.

Can you collaborate with our existing engineering and design teams?

Absolutely. I deliver production-ready Figma design systems, detailed developer handoff specs, and semantic code prototypes that eliminate miscommunication between design and engineering.

Hear from what my
clients have to say.

"It was an absolute pleasure to with with moiz! Will 100% hire again. thank you."

"Excellent UX contractor! Great work ethic and professionalism. I truly enjoyed the process."

"Moiz has a good eye for design and works well."

"Moiz did a great job for us and hiring him under an expanded contract."

"Moiz comes up with some unique designs and solutions. He is very articulate and do not have to explain him in detail, unlike other freelancers. He designs the wireframes very fast and in a very unique style, with very minimal changes."

"Moiz did an exceptional job for me in a very tight timeframe, with limited instructions. I would definitely use him again. Recommend."

Lead Product & UX Design
Crafted in Dubai. Proven at Scale.

Latest Projects