Fetchr Logistics Mobile App Redesign

Client Fetchr
Year 2017
Led the mobile UX redesign for MENA’s leading tech-logistics startup (Series B). Re-engineered the end-to-end delivery journey around proprietary GPS-first location tech, resulting in a 35% increase in mobile bookings and a 25% drop in failed deliveries.
Scope of Work
Customer & Driver Journey BlueprintingGPS-First Booking Interaction ArchitectureCheckout & Payment Friction EliminationReal-Time Live Driver Tracking UXiOS & Android Mobile Design System
Fetchr Logistics Mobile App Redesign

Detailed breakdown of location-first mobile ergonomics, driver-customer synchronization, and checkout optimization.

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