Crafting an Exclusive Experience
Client
Private Banking Mashreq
Year
2024
As a UX/UI designer, I was approached by a prestigious business to design a landing page for their upcoming luxury credit card launch.
The goal was to create an intuitive and visually stunning experience for a select group of high-net-worth individuals.
This case study outlines the journey from initial requirements to the final launch, highlighting the challenges and solutions that led to a successful outcome.
Scope of Work
Simplifying Complexity
The primary challenge was to present the card's benefits clearly and concisely, without overwhelming users with dense PDF documents.
To address this, I designed interactive pop-ups and tooltips that highlight key benefits directly on the landing page.
Additionally, I integrated a quick help line and live chat feature for instant support
