Middle East Banking Persona Framework
Architected an empirical customer segmentation and persona framework across 5 GCC banking archetypes. Conducted 40+ contextual inquiry interviews and behavioral analytics to align regional digital roadmaps.
Scope of Work
Full research methodology, customer empathy mapping, behavioral archetypes, and strategic execution framework.
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Capabilities.
CX Architecture
End-to-End CX & Service Blueprints
As-Is journey diagnosis and automated To-Be service blueprints connecting frontend screens, backstage teams, CRMs, and core APIs.
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Fractional Head of Product & CX
Embedded executive AI Product Architect and CX Lead driving weekly product strategy, journey teardowns, and continuous prototype shipping.
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Fintech, Banking & Enterprise UX Architecture
High-trust onboarding, wealth management, credit card issuance, and omnichannel super-app experiences for regulated platforms.
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