Personas: Deep Dive Process
When I joined a multinational bank in Dubai, we faced a critical challenge: designing products without understanding our diverse customer base.
Scope of Work
Strategic Persona Development
We tackled designing products without understanding diverse customer segments.
Key Insights
Financial literacy averaged 8.0/10, brand loyalty scored 6.2/10.
Strategic Impact
Final personas revealed actionable archetypes for cross-functional teams.
