Middle East Banking Persona Framework

Client Regional Banking Client
Year 2019
Architected an empirical customer segmentation and persona framework across 5 GCC banking archetypes. Conducted 40+ contextual inquiry interviews and behavioral analytics to align regional digital roadmaps.
Scope of Work
Qualitative Customer Inquiries & EthnographyQuantitative Behavioral Analytics Synthesis5 GCC Financial Archetype BlueprintsJourney Pain-Point & Opportunity MatricesExecutive Strategy Alignment Workshops
Middle East Banking Persona Framework

Full research methodology, customer empathy mapping, behavioral archetypes, and strategic execution framework.

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